tag:blogger.com,1999:blog-82903619690739910112012-01-30T21:35:53.218-06:00Marketing is a practice. The purpose of this blog is to shed some light on some of the better marketing practices I come across.Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.comBlogger1221100tag:blogger.com,1999:blog-8290361969073991011.post-26814724890123163312011-02-11T17:18:00.001-06:002011-02-11T17:19:48.944-06:00

My cousin, Wonderherman, improvising the leaf-blower snow removal technique.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com18tag:blogger.com,1999:blog-8290361969073991011.post-25598100408317253292010-12-05T20:51:00.001-06:002010-12-05T20:51:41.207-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-85692140458473387152010-12-05T20:50:00.001-06:002010-12-05T20:50:27.493-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-4168699557190600442010-12-01T17:32:00.000-06:002010-12-01T17:33:14.453-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-12404955991647708132010-12-01T17:31:00.001-06:002010-12-01T17:32:39.016-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-77617716234488794902010-11-25T09:54:00.000-06:002010-11-25T09:55:10.658-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-20324070971041289762010-11-24T20:28:00.001-06:002010-11-24T20:29:21.620-06:00

Foursquare WorksView more documents from Aj Bombers.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-79637998986704801592010-11-15T09:50:00.001-06:002010-11-15T09:51:45.605-06:00

I'll let the man speak for himself.Thoughts?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-31409469576993718492010-11-08T08:38:00.004-06:002010-11-08T08:54:17.934-06:00

Sorry for the schmutz on the camera lens. I wiped it down after I got back into the office. As for the clicking sound, that was the camera strap's plastic doo-dad,which I have removed as well.The podcasts I mentioned in the vidcast are:Net@Night with @leolaporte and @ambermacThe Engaging Brand with @engagingbrandThe Restauarant Guys Radio with Francis Shott and Mark Pascal (@restaurantguys)Ipad

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-47653123071044572352010-10-22T21:36:00.001-05:002010-10-22T21:46:19.222-05:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-4709492528433973782010-10-19T12:50:00.002-05:002010-10-19T13:06:34.297-05:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-61712651331380064312010-09-21T14:19:00.014-05:002010-09-21T16:13:38.380-05:00

Shooting video has been been a passion of mine for quite awhile. I remember using a Super 8 camera to shoot movies with the neighbor kids when I was in the 8th grade. (sometime I need to get those uploaded and let the world see my work :) ) I used to have a small editing machine that had a light in the middle and two take-up reels on the left and right. And the I would slice the film with a

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-91525276402314827322010-09-18T16:37:00.018-05:002010-09-19T20:01:29.848-05:00

On Saturday morning, I drove down to Tulsa to participate in Cheryl Lawson's (@partyaficionado) Social Media Tulsa Meetup. The meetup was held in the Dilly Deli patio area (first time I had been to Dilly Deli...nice place).While there I had the opportunity to interview Cheryl Lawson. Cheryl has done a great job building up the social media community in Tulsa. As it turns out, she was in the

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-83489852651369505232010-08-13T16:54:00.005-05:002010-08-13T17:06:50.577-05:00

I've been on a Whrrl kick lately and rightfully so. I like the photo-taking features and the story-telling aspects.If you are interested in Whrrl (@whrrl) and want more info on how to use it, take a look at the following video and let me know what you think. Is this enough to entice you to use the location-based app? How do you think it could be used for business?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-24415387305848839112010-08-12T09:26:00.009-05:002010-08-12T09:45:32.065-05:00

Matthew going off to the 11th grade. Kids grow up so fast.Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-63809799824184866042010-08-11T21:19:00.004-05:002010-08-11T21:24:51.170-05:00

We take a look at ways you can use location-based applications like Whrrl, Foursquare, Gowalla, etc to check-in and play along without sacrificing security and safety. If you have any other ideas or suggestions not listed in the video, please write them in the Comments below.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-69343148489502695082010-08-10T15:19:00.003-05:002010-08-10T15:23:44.275-05:00

While on Facebook, I ran across this vlog post by @JasonFalls regarding @whrrl. Click here to see the vlog post. If you are interested in Whrrl specifically or location based services in general, I encourage you to take a look.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-60937009381579763682010-08-05T21:24:00.005-05:002010-08-06T12:16:36.814-05:00

Here are some thoughts on how churches might reward their Foursquare mayors.Do you have any other ideas on how churches might reward their members who use location-based apps?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-64736346207054745952010-08-03T08:04:00.003-05:002010-08-12T09:38:07.999-05:00

Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-9073303355954665232010-07-27T14:09:00.000-05:002010-07-27T14:10:26.055-05:00

Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-84375655849890057952010-07-27T11:34:00.001-05:002010-07-27T11:35:52.185-05:00

Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-18692420360176356352010-07-20T09:43:00.005-05:002010-07-20T10:07:36.947-05:00

This was a hard video to shoot. I was just not feeling it, and it probably shows, but it was important to create the content, discipline myself to create and push on through. It didn't help that I had popped a blood vessel in my right eye (Dr Bussey says everything is fine) and I look like some kind of pitiful vampire.So I want to thank my 1 reader for hanging in there and being a faithful

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-77193879429516992792010-07-17T12:20:00.007-05:002010-07-17T13:46:34.257-05:00

A tongue in cheek look at the day I am ahead of John Andrews in points with Whrrl.Do you Whrrl? What do you think about the hawaiian shirt?Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-67136440964289231862010-07-17T11:18:00.001-05:002010-07-17T11:19:45.768-05:00

Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-88886247173802648942010-07-17T09:13:00.005-05:002010-07-17T12:18:09.892-05:00

The gas stations, Murphy USA are using Whrrl as the vehicle for their loyalty program. It will be interesting to see how successful they are using this type of loyalty program. Will punch-cards work better in the Midwest?Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-33239888837057432082010-07-16T20:09:00.006-05:002010-07-16T20:22:23.279-05:00

The geo-location service, Whrrl, makes leaving Recommendations fun and easy. And when people re-recommend, Want-To or become your friend, Whrrl's Notifications button is there to let you know.Have you used Whrrl yet? What did you think?Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-80876572948759133292010-07-14T13:48:00.004-05:002010-07-14T23:11:08.048-05:00

With all the trouble Foursquare has been having lately with marketers trying to get in touch with the burgeoning company, it was refreshing to be able to pick up the phone and get in touch Whrrl's Community Manager, Jeanna Barrett to discuss a problem I was having. The problem was solved in a matter of minutes.Thanks Jeanna. Sorry I got your name wrong at the first of the video.Have you used

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-89752298679221554942010-07-12T22:20:00.004-05:002010-07-12T22:34:21.577-05:00

As I test out the Qik Video Pro app from iTunes on my 3G phone, I cover Iqbal Mohammad's essay in Age of Conversation 3, give a special shout-out to Mike Moehler of Smirk New Media and mention the podcast we are listening to these days, Evernote.Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-33888005555403139362010-07-10T21:34:00.007-05:002010-07-10T21:51:22.746-05:00

Last night we were watching Fox 23 live broadcast from Bartlesville's Hot Street Party and everything was going fine until a clown showed up for an interview. It was obvious this scared Chera Kimiko, the Fox 23 Co-anchor, in a big way. Celeste offers her thoughts on the matter.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-23661853544850416672010-07-08T14:36:00.010-05:002010-07-08T15:00:53.493-05:00

A review of Amber Naslund's (@AmberCadabra)essay in the new book, The Age of Conversation 3. Amber points out that it's necessary to curb your enthusiasm where social media integration is concerned. Have you seen or been a part of an impetuous approach toward implementing social media in your company or business?Do you have anything you would like to add? What do you think of the studio? What

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-14270653482152625322010-07-01T09:17:00.005-05:002010-07-01T09:37:01.286-05:00

I review Gary Cohen's essay in Age of Conversation 3. ; Gary compares Social Media today to coal of yesterday.Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-66215581652286719912010-06-30T14:26:00.009-05:002010-06-30T15:17:34.604-05:00

A quick review of the first entry in The Age of Conversation 3.Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-81634882536760532452010-06-17T20:03:00.002-05:002010-06-17T20:17:26.053-05:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-15247642449914385502010-05-12T21:30:00.004-05:002010-05-12T21:45:22.760-05:00

Over the next several weeks, I'll be turning over this blog to promoting the new 171-author collaboration, Age of Conversation 3: It's Time To Get Busy .

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-74400752103296535062010-05-12T21:27:00.002-05:002010-05-12T21:29:32.329-05:00

It seems to me Whrrl is more geared toward community engagement and tourism, while Foursquare is more for the retail/venue set.What do you think?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-44551551485181238892010-03-22T08:34:00.006-05:002010-03-22T09:10:50.546-05:00

The Age of Conversation 3: Time To Get Busy will be out around mid-April. Many of you have already read the first and second installments in this series and you know how insightful these books are. Through crowd-sourcing, Drew McLellan and Gavin Heath have rounded up thought leaders from all around the world and compiled and edited this latest round of high-octane group think. As soon as more

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-36588912308862672742010-03-14T12:29:00.006-05:002010-03-15T09:59:53.935-05:00

Below is a collaborative map of the Historic Trail through Bartlesville, OK. The walking trail is listed, but locations and descriptions of the historic buildings have not been finished...yet. This is where you come in. Also included in the map are some of the Bison Statues located around town. Once again, not all are listed as of this posting.Please feel free to add your own photos/videos

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-3176137258046871342009-12-05T15:49:00.013-06:002009-12-05T21:56:44.951-06:00

This is a map of some of the best Christmas light displays in Bartlesville, OK. Use this map as a guide when going out to look at Christmas lights. Feel free to pass this map along to family and friends who might need some help finding their way around Bartlesville.If you know of a light display you think should be added to the map, send an email to stown110363@gmail.com or send a Tweet to @

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com4tag:blogger.com,1999:blog-8290361969073991011.post-24254140300881860452008-10-29T12:18:00.010-05:002008-10-29T16:45:24.346-05:00

Drew McLellan and Gavin Heath corralled 100+ authors and published the book AGE OF CONVERSATION and raised money for the choldrens charity, VARIETY.Well, they went and did it again...this time assembling more than 200+ writers to write a marketing opus called THE AGE OF CONVERSATION: WHY DON'T THEY GET IT, which comes out today. And once again, they will be raising money for the great work

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com4tag:blogger.com,1999:blog-8290361969073991011.post-65161412553849285242008-10-16T14:29:00.005-05:002008-10-16T14:37:21.475-05:00

...ok, the inside jacket cover of Seth Godin's new book, "TRIBES". What fun it was looking through all the photos trying to find the one I had submitted (what, a year ago?). I also recognized some other faces of bloggers I read after like Thomas Clifford.What a great way to market a book...although my photo is only 3 pixels(?) tall, I'm still going to tell eeryone I know that my photo is in the

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-40885034119823360622008-08-26T09:21:00.005-05:002008-08-26T09:35:54.632-05:00

I just ran across this book of marketing cartoons at the Church of the Customer blog. The book, This One time, At Brand Camp, is by Tom Fishburne and is a collection of cartoons surrounding the world of marketing. Tom also has another book that precedes this one called, Brand Camp. I'm looking forward to looking these books over. Have you read these books? What did you think?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-6224310796609647242008-08-13T10:37:00.002-05:002008-08-13T10:51:09.458-05:00

Just a photo of the wife and I that I really enjoy.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-79131889724238275062008-08-08T13:51:00.001-05:002008-08-08T13:53:10.065-05:00

Life Is Short, Eat Dessert First!This is an idea I have had for a long time and it struck me at lunch today, after being asked the same question almost all wait staff ask after you've had lunch of dinner, "Did yo leave any room for dessert?" that maybe I should write about this concept and see what others think. And since a large part of our businesses are in the restaurant industry, maybe this

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-31579780564277632012008-08-08T13:14:00.004-05:002008-08-08T13:57:24.745-05:00

Drew McLellan turned me on to Steve Farber several months ago and since then I have read Steve's book, RADICAL LEAP and RADICAL EDGE. Today I received an email from Steve letting me know he is working on a new book, out March 2009, called Greater Than Yourself. Below is Steve's take on the book and what it's all about.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-42986487020240124312008-05-31T09:45:00.001-05:002008-05-31T09:48:24.682-05:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-48799678174804555652008-04-21T11:04:00.003-05:002008-04-21T11:07:38.995-05:00

Blogger Tangerine Toad has listed some great rules of etiquette where Twitter is concerned. I am afraid I have violated some of these rules myself, but will definitley do better in the future. check out these rules of etiquette for Twitter and let me know what you think.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-71772766940210072282008-04-18T09:32:00.004-05:002008-04-18T09:41:21.113-05:00

As I was Twittering this morning, I noticed a tweet by FoundRead about an interview Brad Bird did with the McKinsey Quarterly. This interview is a great conversation with Brad Bird, director of The Incredibles and Ratatouille, about innovation. To read the article in it's entirety, you'll need to register for free at the McKinsey Quarterly website.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com3tag:blogger.com,1999:blog-8290361969073991011.post-23695922987351205972008-04-13T08:45:00.004-05:002008-04-13T08:58:56.899-05:00

I hope you enjoy this "guest post" by Heather JohnsonRecently, Starbucks Corp. launched a Website that is specifically devoted to collecting feedback from customers. My Starbucks Idea asks coffee enthusiasts around the world what they think the company should do to improve its service. Naturally, thousands of suggestions have flooded in. While some may be quick to dismiss this site as merely a

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-49727459017834757782008-02-27T20:50:00.001-06:002008-02-27T20:50:48.983-06:00

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-91133638181038176322007-12-25T09:58:00.000-06:002007-12-25T10:03:48.757-06:00

Merry Christmas to all my friends and family. Thanks for reading, commenting and keeping me on my toes.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-89421651624137670302007-12-19T10:10:00.000-06:002007-12-19T10:20:57.006-06:00

Southwest Airlines does a great job of using video to help their customers have a good experience with the company. Writing a blog to help the customer understand processes or procedures is a good thing. Showing someone how to a process or procedure works is even better. How could you use video to improve and enhance your customer's experience with your company? If you have any examples of

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-9378111232311522872007-11-24T11:12:00.000-06:002007-11-24T11:15:24.259-06:00

Orange Power. Orange Power! Go Cowboys. The game is today at 2:30 Central time.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com3tag:blogger.com,1999:blog-8290361969073991011.post-23266760591664227762007-11-22T10:07:00.001-06:002007-11-22T10:07:55.945-06:00

Happy Thanksgiving to all my friends and family.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-62305447133298007322007-11-19T18:45:00.001-06:002007-11-19T18:54:34.970-06:00

I just came back from viewing Amazon's video demonstration of the Kindle, and electronic reading device that is blowing my mind. It looks like it would be simple to read, easy to download to and light enough to carry with you anywhere. Check it out at www.amazon.com/kindle

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com4tag:blogger.com,1999:blog-8290361969073991011.post-15252944779008656272007-11-02T08:48:00.000-05:002007-11-02T08:56:47.547-05:00

Drew McLellan posted a great message that has generated alot of thoughtful feedback regarding the concept of aging and creativity. Can we stay relevant and in touch with the younger markets as we get older?I highly recommend checking it out at the Marketing Profs blog.Trackback

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-76748899222443493012007-09-24T08:07:00.000-05:002007-09-24T08:09:32.222-05:00

Did you get a chance to see the first installment of THE WAR on PBS last night. If not, you've got to tune in tonight and the next 4 nights for Ken Burns' latest documentary covering WWII. Must see TV.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-5966637689934631512007-09-14T17:20:00.001-05:002007-09-14T17:20:54.932-05:00

This is avery interesting take on one's perception of how copyright law works.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-32207763378054394692007-09-10T08:22:00.000-05:002007-09-10T08:51:30.820-05:00

Becky Carroll wrote a great piece over at the CUSTOMERS ROCK blog called "Its Cool to be a Geek". The article is about how to brand and market a service a ethereal as IT. One of Becky's suggestions, and the one thing that caught my eye and made me read twice was the part about "tie results to business goals". It seems to me this is done so very little that anyone who adopts this strategy will

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-76998607522270422572007-08-29T16:56:00.000-05:002007-08-30T08:40:28.702-05:00

I just ran across a cool website called Viddler. It's free and you can upload your video for just friends and family to see as well as the whole world. One of the tight features is the ability to add comments and tags to the video while it's playing. Check it out at www.viddler.com. Let me know what you think.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-75767957036926410932007-08-29T08:31:00.001-05:002008-11-05T18:36:39.487-06:00

"Our customers are stupid." "They don't know what they are talking about." "These people complain all the time."Your customers send signals, messages, feedback all day long. But unless you have a healthy, mature concept of how to receive this information, you'll wind up sounding like the person in the first paragraph. And then your customers will walk away without telling you why.I had the

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-76436147328779868112007-08-16T15:45:00.000-05:002007-08-16T16:14:06.892-05:00

For most, including myself, writing is hard. And when it comes to writing a review or providing written feedback on a survey, most shy away. If you are well-practiced in the art of writing, leave your feedback and let us all enjoy your writing. However, of you find it hard to put into words what you think or feel about a product or service, most sites and surveys make it easy and provide some

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com3tag:blogger.com,1999:blog-8290361969073991011.post-7541856084785200132007-08-15T17:03:00.000-05:002007-08-15T17:19:04.357-05:00

Giving feedback on a product or service may seem easy enough. However, if handled poorly, you can come off all wrong and send the wrong message.First, be candid and frank with getting personal. If you liked the product, state what it is that you liked. If something about the service leaves you cold, write out what it is you think is missing (plumber stood too close to the door upon arrival and

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-40156477512572869022007-08-15T09:23:00.000-05:002007-08-15T09:31:43.682-05:00

I want to take a minute and mention Antman's new Cre8ting Buzz network. This is a new community of people with a wide variety of interests. If you would like to be invited to join, please send me an email and I'll follow up with an invite.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-85174739183207860542007-08-15T09:19:00.000-05:002007-08-15T09:22:18.879-05:00

Ben McConnell at Church of the Customer Blog writes about the value websites create when they allow customers to leave reviews of their purchases.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-78880889750918747222007-08-14T17:19:00.000-05:002007-08-14T17:37:49.498-05:00

From a marketing perspective, real & honest feedback is crucial. After attending a conference not too long ago, I sent an email to the sponsoring company outlining what I thought were the highs and lows of the seminar. The feedback was open, honest and written in a helpful tone. Fortunately, someone from the company called, followed up and was genuinely appreciative of the information.One

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-50664219804227520482007-08-13T14:07:00.000-05:002007-08-13T14:37:13.222-05:00

There's nothing like sitting through a great presentation. There's nothing worse than sitting through a bad one either. Recently 5 of my colleagues and I came back from a day-long seminar that at best was a test of patience. There is plenty to say about this, but let me me stress one point...as a seminar attendee it is your duty to leave or send candid feedback so the seminar producers know

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-22786528959956594532007-08-13T08:27:00.000-05:002007-08-14T08:02:47.382-05:00

I agree with Tim Ferriss when he talkes about work taking up whatever time we give to complete the task. This was the basis for my question in the previous post. Read the 4-Hour Work Week when you get the chance. There's some thought provoking ideas in there that I'm sure you can use to help get more out of your day and more out of your life.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-31060567341980718792007-07-09T16:53:00.001-05:002008-11-05T19:26:58.780-06:00

On a beautiful Sunday after church, my wife and I couldn't decide on what to eat for lunch. She wanted something fast, so she opted for McDonalds. I wanted something different, so I chose another fast-food store. After getting her filet o'fish, we headed for my store.Once there, I got out, went inside and was hit with an overwhelming lack of enthusiasm. By the look on the line worker's faces,

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com2tag:blogger.com,1999:blog-8290361969073991011.post-62637753514941568842007-06-28T17:03:00.000-05:002007-06-28T17:10:46.692-05:00

I want to tip my hat to Mercedes at the Arby's in Tulsa (4th & Main) for providing a good customer service experience. What did she do? She noticed my name tag on my shirt from work and actually used it in her greeting. Very rare. I was so impressed I asked to speak to her manager so I could let her manager know what a great job she was doing.When a person you are doing business with takes

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-24344741946930893102007-06-27T13:28:00.000-05:002007-06-27T13:30:23.791-05:00

I found out this week that Creature Comforts was canceled from CBS. Darn. What an original show. Must have been a tad oblique for most.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-73362739500659697392007-06-05T18:39:00.000-05:002007-06-05T18:50:20.669-05:00

My second recommendation for Marketing blogs to read goes to ConverStations. Mark Sansone, the Conversation Conductor, writes a well-thought out and insightful blog regarding marketing from an Iowan's perspective. Good Job, Mark. Keep up the good work.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-75557028740348924842007-06-04T20:30:00.000-05:002007-06-04T20:38:56.799-05:00

Did you see Creature Comforts on CBS last night? Hi-frickin-larious! If you missed it, don't make the same mistake twice...http://www.creaturecomforts.tv/

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-46240241083917778272007-06-04T18:17:00.000-05:002007-06-04T18:30:43.173-05:00

Loop Note.com is the bomb, baby! Just got off the phone with Martin (yeah, they actually answer the phone) and had a great conversation about LoopNote and about how using LoopNote.com could help promote our company-sponsored baseball team, the United Linen Braves and our company sponsored baseball tournament.This company has got it going on. Rant and rave. If you are looking for a service to

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-36988951578283385402007-05-24T19:49:00.000-05:002007-05-25T08:56:22.996-05:00

I think I've finally figured out how to use Twitter to help promote a baseball tournament we 've got going in Bartlesville, OK The Tournament is called the United Linen Classic and it starts in June from 21-25! After studying many blogs on the subject of Twitter, we think we are in a postion to try it out and see what it can do to help generae interest and buzz around the tournament. Our plan

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-3671111306619953982007-05-16T10:22:00.000-05:002007-05-16T10:25:17.909-05:00

Spent $3.15/gal today. First time in my life. That's it!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-35314016809782066172007-05-14T08:20:00.000-05:002007-05-14T08:21:22.691-05:00

Finished it. Now it's on to Seth Godin's SMALL IS THE NEW BIG.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-11667986196460732842007-05-09T14:22:00.000-05:002007-05-09T14:25:58.434-05:00

I'm 30 pages away from finishing the book WALT DISNEY by Neal Gabler. What a great book. Although I've been reading it since Christmas, I've taken my time to finish the 633 page book (not including the Notes, Appendix and Index)

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-45953222553592635482007-05-08T08:37:00.001-05:002007-05-08T08:37:44.073-05:00

Just installed this nice little tool on the site called snap.com.It displays links on your site so users can take a look at the link without leaving your site. It rocks.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-50308805138870606202007-04-25T09:40:00.000-05:002007-04-25T15:17:16.740-05:00

I love this new M&M's commercial promoting their dark chocolate line!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-51436899000127545082007-04-23T17:22:00.000-05:002007-04-24T15:29:22.022-05:00

Jim Collins' book GOOD TO GREAT teaches us how to create a stop-doing list, conserve energy for those things you're good at doing. Now Seth Godin has come out with a book called THE DIP, that suggests we should know when to quit and know when to keep pressing on when it seems like we should quit. At least that's what I think it's about...as far as I can tell.It is very important for successful

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-30970485109160938572007-04-22T19:19:00.000-05:002007-04-22T19:22:10.619-05:00

You can see anything these days! My wife and I check in on some Bald Eagles and their brood via the Bald Eagle Cam set up by the Sutton Avian Research Center. Check it outhttp://www.suttoncenter.org/eaglecam.html

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-26926850030080692742007-04-21T18:52:00.000-05:002007-04-24T15:06:26.487-05:00

I love listening to the Restaurant Guys radio show via their podcast. On this particular episode, they read an email I sent to them and to hear them read it always make me laugh. To hear the show copy and paste the following link into your web browser:http://www.restaurantguysradio.com/sle/rg/bin/aud/2006.07.31.01.johnson.mp3I hope you get as big a kick out of the first part of their show as I

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-48078494997870988822007-04-21T10:10:00.000-05:002007-04-21T10:23:41.603-05:00

There's something inside everyone to want to win. And some have a better idea of what winning is about more than others. But whether you are an Academy Award winner or just received a trophy for your little league baseball team, people love getting little statues. I have a trophy, the only trophy I've ever won, back from 1972 for participating in a Little League Baeball team in Waco, Tx. I

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-1114682085287461542007-04-20T15:42:00.000-05:002007-04-20T15:50:28.731-05:00

We had a great time at the Oklahoma Restaurant Assoc. tradeshow in Oklahoma City. Man, are those things work! If you would like to see some pictures, click on the following link http://www.flickr.com/photos/7908862@N06/show/To see a video of our booth, click on the following link:

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-73021515185238133492007-04-12T17:33:00.000-05:002007-04-12T17:45:45.156-05:00

Called the Hilton Hotel in downtown OKC to make additional reservations to the one I had previously made because if a tradeshow I will be attending.It took 2 phone calls and 5 people to put me through customer service hell. I wound up cancelling the original reservation I had and went with Holiday Inn Express. Charlotte was nice at Holiday Inn Express and remembered me from my last visit. Why did

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-47072519571751928322007-03-30T18:04:00.000-05:002007-03-30T18:09:28.894-05:00

Ran across a post by Seth Godin today talking about great audiences and what makes a great audience. It's been my experience that when I go into a meeting or go to hear a speaker, what I get out of it depends on how I sit and where I sit. Sittin gup front, with my body language screaming to listen always gets me better results than sitting in the back, distracted and bored. I've heard some

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-71912141289607581022007-03-30T08:50:00.000-05:002007-03-30T08:58:08.880-05:00

During my morning marketing blog-reading ritual, I ran across this great post by Marketing Blog...http://www.marketingblog.eu/marketingblog/2007/03/excellent_wonde.htmlThis is hilarious. Check it out.Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-59368678184078009592007-03-27T12:40:00.000-05:002007-03-27T12:48:29.157-05:00

I going to tell on myself. One of the nightmares marketers face is having somethting go to print, only to find out something is wrong i.e. the phone number listed is wrong or the website address is incorrect. Take a look at this ad I ran this last week in the local paper. I swear I looked at this ad a 100 times and never saw "it". Can you tell what "it" is?Like this article? Subscribe to the RSS

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-52646294299943079552007-03-24T08:28:00.000-05:002007-03-24T08:35:32.140-05:00

The winner of the "BE THE FIRST TO POST TO MY BLOG" email message is:Square (who posted first to the latest posting)and James (who posted first to the blog in general)Thanks to everyone for comments and suggestions on how to make this blog better. I appreciate it.

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-1930799439502336642007-03-21T17:57:00.000-05:002007-03-21T18:08:05.436-05:00

I have received emails from old friends who I have not heard from in a long time. It's always good to hear from old acquaintances and makes me feel good that they made the effort to say , "hi".I believe that's what your customers are wanting to hear from you..."Hi, how are you doing...just wanted to see how you were doing, (and so forth) blah blah blah blah blah." I'm talking about sincerity

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-20634493739211643482007-03-07T09:01:00.000-06:002007-03-07T09:04:03.400-06:00

I ran across an article by Seth Godin talking about the very think I was mentioning earlier.Take a look and let me know what you think.http://www.typepad.com/t/trackback/16628912Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-5869953737926056742007-03-07T08:38:00.000-06:002007-03-07T08:52:09.729-06:00

I saw a lady (we'll call her Boopsie) on the street the other day. She has a service business and I happen to know that one of her clients is not happy with the results they are getting from Boopsie. Does Boopsie know about the clients concerns? My point is, unless a customer tells a vendor that they are unhappy with the service, how is the vendor to know what the problem is so they can fix it?

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-28880495606309560342007-03-04T12:36:00.000-06:002007-03-04T12:39:33.195-06:00

Dillards in Bartlesville has it down. When you make a purchase and you use a credit card, they will use your name over and over. Good job Dillards!Like this article? Subscribe to the RSS feed!

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-25259680576201601812007-02-20T18:28:00.000-06:002007-02-20T20:35:01.657-06:00

3 Cheers for Darla at Dillards. Last night, on a quest to buy some Godiva Chocolate for dessert, I flew out to Dillards, right before dinner, ran in, grabbed 2 bars of chocolate and handed them over to the first available attendant. Although picked at random, I hit the jackpot with Darla. Darla ran my credit card, noticed my name and used my name when thanking me for the business. A customer's

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-75974496241833959052007-02-18T17:35:00.000-06:002007-02-18T17:44:09.931-06:00

Although Jet Blue is taking a beating for the incidents of people being on board waiting to take off for up to 8 hrs or longer, I'm tipping my hat to Jet Blue. Good job for taking the high road and cancelling flights rather than pretending to do something about it and continuing to book flights. From a customer service standpoint, it makes sense to take the hit up and cancel flights rather

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-62636760808731140602007-02-17T19:20:00.000-06:002007-02-17T19:28:20.907-06:00

My wife and I just got back from seeing GHOSTRIDER. Unless you want to waste and hour and 50 minutes of your life, I would recommend watching something else. The theater was packed and I noticed an unusual amount of bikers in the audience chomping at the bit to see Ghostrider's bike. I'm guessing alot of people thought this would be more of a "comics" type movie and therefore brought their kids

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com3tag:blogger.com,1999:blog-8290361969073991011.post-6198573316872077722007-02-14T19:42:00.001-06:002008-11-05T18:42:08.844-06:00

I had lunch today with a friend who's more like a mentor and we had a nice chat about this and that. Other than appreciating the company, I have learned good follow-up skills from him. We meet once a month, and he's always first to call, see how things are going, and set a lunch appointment.Loyalty and friendships are in such short supply these days. Everyone's just too busy to check in on a

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0tag:blogger.com,1999:blog-8290361969073991011.post-10312834730328348362007-02-14T19:37:00.000-06:002007-02-17T11:07:42.427-06:00

I had a disasterous marketing meeting this morning...brought on my my ego and stupidity. But I did learn from it and I would like to share these gems with you.Number 1…Give them what they want.offer up alternatives or “other” suggestions after initial question or objective has been answered.Number 2…don’t get away from project management.Break down and plan out how a marketing task is going to be

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-26812452410254808452007-02-09T20:44:00.000-06:002007-02-10T16:27:09.864-06:00

Not only did I receive an email from corporate offices gushing over what they felt was a negative customer experience, but I also got a handwritten, handwritten, handwritten letter from Alicia Tippett, General Manager along with vouchers good for 2 free lunches at McAlister's Deli...wanting a second chance. You bet they get a second chance. And I'll bet that when we walk in, these counter clerks

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com1tag:blogger.com,1999:blog-8290361969073991011.post-53707398469088360302007-02-07T07:41:00.000-06:002007-02-07T07:57:25.892-06:00

My wife and I had lunch yesterday at the new McAlister's Deli on the south side of Bartlesville. Because we didn't have long for lunch, I called in our order ahead of time. Once we got there, the food was ready, paid for it with my debit card (order taker did not take the time to learn my name) and sat down to eat. NamelessSo far so so. After taking several bites, Celeste did not like the tast of

Scott Milam Townsendhttp://www.blogger.com/profile/17317443815718009807noreply@blogger.com0